THE HISTORY OF ARMANI
HISTORY OF ARMANI
Emporio Armani was founded in 1975 by Giorgio Armani, fashions most influential and celebrated fashion designer from Italy. Armani provides quality, sophisticated and timeless style clothing ranging from luxury garments, apparel, jewellery and aftershaves. The company describes themselves as “providing quality, sophistication and style-timeless values with global appeal.”
Giorgio Armani was born in Piacenza, Italy and broke into the fashion industry in the sixties after a brief time in the military service. Giorgio launched his career as window dresser and in 1964, with an in-depth knowledge of fabric and design he was taken on as a designer for men’s clothing company, Hitman. In 1975, Armani left and designed his own menswear label and then a year later a womenswear collection. The Italian designer transformed the wardrobes of professional women in the 1980s, taking them out of floral skirts and putting them into chic, deconstructed pantsuits in elegant colours.
By the end of the 1990s the brand had over 200 stores worldwide, selling his other fashion lines: Emporio Armani, Armani Exchange, Armani Jeans, Armani Exchange A/X & Armani Collezioni with annual sales of $2 billion. Armani continued to expand his brand with new make-up ranges; home goods, book publishing and sports wear line, EA7 Emporio Armani in collaboration with Reebok. In 2005, Armani debuted his first haute couture line, Armani Prive and launched the venture because he was known to like a challenge.
With many sub-brands designed under the umbrella brand of Giorgio Armani to cater to the specific needs of different market segments, Armani has become one of the strongest fashion and luxury brands in the world, and with a value of $3.1 billion, the most highly valued fashion companies in the world.
Giorgio Armani has become one of the most highly respected known brands within the fashion industry, attracting high-profile names to be its face, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna.
The new season stock of Armani is features the classic Armani J21 Jeans, crew nexk t-shirts and polo t-shirts with the iconic logo and shirts.